The Relative Efficacy of Different Methods for Communicating Benefits: A Quasi-Experiment in a Field Setting.

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Bibliographic Details
Title:	The Relative Efficacy of Different Methods for Communicating Benefits: A Quasi-Experiment in a Field Setting.
Authors:	Driver, Russell W.¹
Source:	Proceedings - Academy of Management. 1979, p336-340. 5p. 1 Diagram, 3 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00650668
DOI:	10.5465/AMBPP.1979.4977558