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The Relative Efficacy of Different Methods for Communicating Benefits: A Quasi-Experiment in a Field Setting.

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Bibliographic Details
Title: The Relative Efficacy of Different Methods for Communicating Benefits: A Quasi-Experiment in a Field Setting.
Authors: Driver, Russell W.1
Source: Proceedings - Academy of Management. 1979, p336-340. 5p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 4977558
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PubType: Conference
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      – Type: doi
        Value: 10.5465/AMBPP.1979.4977558
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 336
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      – TitleFull: The Relative Efficacy of Different Methods for Communicating Benefits: A Quasi-Experiment in a Field Setting.
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            NameFull: Driver, Russell W.
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            – D: 01
              M: 08
              Text: 1979
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              Y: 1979
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              Value: 00650668
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