Should Product Differentiation Be Restricted?

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Bibliographic Details
Title: Should Product Differentiation Be Restricted?
Authors: Root, H. Paul1
Source: Journal of Marketing. Jul1972, Vol. 36 Issue 3, p3-9. 7p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 4995037
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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        Value: 10.2307/1251033
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      – Code: eng
        Text: English
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        PageCount: 7
        StartPage: 3
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      – TitleFull: Should Product Differentiation Be Restricted?
        Type: main
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              M: 07
              Text: Jul1972
              Type: published
              Y: 1972
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              Value: 36
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            – TitleFull: Journal of Marketing
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