APA (7th ed.) Citation

Pessemier, E. A., & Root, H. P. (1973). The Dimensions of New Product Planning. Journal of Marketing, 37(1), 10. https://doi.org/10.1177/002224297303700103

Chicago Style (17th ed.) Citation

Pessemier, Edgar A., and H. Paul Root. "The Dimensions of New Product Planning." Journal of Marketing 37, no. 1 (1973): 10. https://doi.org/10.1177/002224297303700103.

MLA (9th ed.) Citation

Pessemier, Edgar A., and H. Paul Root. "The Dimensions of New Product Planning." Journal of Marketing, vol. 37, no. 1, 1973, p. 10, https://doi.org/10.1177/002224297303700103.