View in EDS PDF Full Text

The Dimensions of New Product Planning.

Saved in:
Bibliographic Details
Title: The Dimensions of New Product Planning.
Authors: Pessemier, Edgar A.1, Root, H. Paul2
Source: Journal of Marketing. Jan1973, Vol. 37 Issue 1, p10-18. 9p. 5 Charts, 3 Graphs.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 4996022
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Dimensions of New Product Planning.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Pessemier%2C+Edgar+A%2E%22">Pessemier, Edgar A.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Root%2C+H%2E+Paul%22">Root, H. Paul</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan1973, Vol. 37 Issue 1, p10-18. 9p. 5 Charts, 3 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=4996022
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/002224297303700103
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 10
    Titles:
      – TitleFull: The Dimensions of New Product Planning.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Pessemier, Edgar A.
      – PersonEntity:
          Name:
            NameFull: Root, H. Paul
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan1973
              Type: published
              Y: 1973
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 37
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1