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The FDA Approach to Defining Misleading Advertising.

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Bibliographic Details
Title: The FDA Approach to Defining Misleading Advertising.
Authors: Jacoby, Jacob1, Small, Constance2
Source: Journal of Marketing. 19Oct75, Vol. 39 Issue 4, p65-68. 4p.
Database: Business Source Ultimate
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        Value: 10.2307/1250601
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        Text: English
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              Text: 19Oct75
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              Y: 1975
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