View in EDS PDF Full Text

Systems Analysis for Controlling and Improving Marketing Performance.

Saved in:
Bibliographic Details
Title: Systems Analysis for Controlling and Improving Marketing Performance.
Authors: Stasch, Stanley F.1
Source: Journal of Marketing. Apr1969, Vol. 33 Issue 2, p12-19. 8p. 1 Black and White Photograph, 2 Diagrams, 1 Chart.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.2307/1249396