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Systems Analysis for Controlling and Improving Marketing Performance.

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Bibliographic Details
Title: Systems Analysis for Controlling and Improving Marketing Performance.
Authors: Stasch, Stanley F.1
Source: Journal of Marketing. Apr1969, Vol. 33 Issue 2, p12-19. 8p. 1 Black and White Photograph, 2 Diagrams, 1 Chart.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 4996933
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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      – Type: doi
        Value: 10.2307/1249396
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      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 12
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      – TitleFull: Systems Analysis for Controlling and Improving Marketing Performance.
        Type: main
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            NameFull: Stasch, Stanley F.
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            – D: 01
              M: 04
              Text: Apr1969
              Type: published
              Y: 1969
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              Value: 33
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            – TitleFull: Journal of Marketing
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