APA (7th ed.) Citation

Gordon, G. G., & Wright, J. S. (1969). THE PERMISSIBLE LIE. Journal of Marketing, 33(2), 111.

Chicago Style (17th ed.) Citation

Gordon, Guy G., and John S. Wright. "THE PERMISSIBLE LIE." Journal of Marketing 33, no. 2 (1969): 111.

MLA (9th ed.) Citation

Gordon, Guy G., and John S. Wright. "THE PERMISSIBLE LIE." Journal of Marketing, vol. 33, no. 2, 1969, p. 111.