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THE PERMISSIBLE LIE.

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Bibliographic Details
Title: THE PERMISSIBLE LIE.
Authors: Gordon, Guy G.1, Wright, John S.2
Source: Journal of Marketing. Apr1969, Vol. 33 Issue 2, p111-111. 1/2p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 4997498
AccessLevel: 2
PubType: Review
PubTypeId: review
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=4997498
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      – Code: eng
        Text: English
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        StartPage: 111
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      – TitleFull: THE PERMISSIBLE LIE.
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          Name:
            NameFull: Gordon, Guy G.
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            NameFull: Wright, John S.
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              M: 04
              Text: Apr1969
              Type: published
              Y: 1969
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              Value: 33
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