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Marketing Abstracts.

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Bibliographic Details
Title: Marketing Abstracts.
Authors: Walter Gross1, Marvin A. Jolson2, Myron Leonard3, Ronald D. Michman4
Source: Journal of Marketing. Winter81, Vol. 45 Issue 1, p146-159. 14p.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.2307/1251729