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Marketing Abstracts.

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Bibliographic Details
Title: Marketing Abstracts.
Authors: Walter Gross1, Marvin A. Jolson2, Myron Leonard3, Ronald D. Michman4
Source: Journal of Marketing. Winter81, Vol. 45 Issue 1, p146-159. 14p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 4999442
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.2307/1251729
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 146
    Titles:
      – TitleFull: Marketing Abstracts.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Walter Gross
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          Name:
            NameFull: Marvin A. Jolson
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          Name:
            NameFull: Myron Leonard
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          Name:
            NameFull: Ronald D. Michman
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              M: 01
              Text: Winter81
              Type: published
              Y: 1981
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              Value: 45
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              Value: 1
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
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