Understanding Marketing Strategy and Differential Advantage.

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Bibliographic Details
Title:	Understanding Marketing Strategy and Differential Advantage.
Authors:	Cook Jr., Victor J.¹
Source:	Journal of Marketing. Spring85, Vol. 49 Issue 2, p137-142. 6p. 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1177/002224298504900213