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Understanding Marketing Strategy and Differential Advantage.

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Title: Understanding Marketing Strategy and Differential Advantage.
Authors: Cook Jr., Victor J.1
Source: Journal of Marketing. Spring85, Vol. 49 Issue 2, p137-142. 6p. 1 Chart.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 5001367
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/002224298504900213
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      – Code: eng
        Text: English
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        PageCount: 6
        StartPage: 137
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      – TitleFull: Understanding Marketing Strategy and Differential Advantage.
        Type: main
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            NameFull: Cook Jr., Victor J.
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            – D: 01
              M: 04
              Text: Spring85
              Type: published
              Y: 1985
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              Value: 49
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              Value: 2
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            – TitleFull: Journal of Marketing
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