APA (7th ed.) Citation

Dolde, W., Staelin, R., & Yao, T. (1980). Estimating Response Rates for Different Market Segments from Questionnaire Data. Journal of Marketing Research (JMR), 17(2), 245. https://doi.org/10.2307/3150935

Chicago Style (17th ed.) Citation

Dolde, Walter, Richard Staelin, and Tsu Yao. "Estimating Response Rates for Different Market Segments from Questionnaire Data." Journal of Marketing Research (JMR) 17, no. 2 (1980): 245. https://doi.org/10.2307/3150935.

MLA (9th ed.) Citation

Dolde, Walter, et al. "Estimating Response Rates for Different Market Segments from Questionnaire Data." Journal of Marketing Research (JMR), vol. 17, no. 2, 1980, p. 245, https://doi.org/10.2307/3150935.