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Estimating Response Rates for Different Market Segments from Questionnaire Data.

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Bibliographic Details
Title: Estimating Response Rates for Different Market Segments from Questionnaire Data.
Authors: Dolde, Walter1, Staelin, Richard1, Yao, Tsu2
Source: Journal of Marketing Research (JMR). May80, Vol. 17 Issue 2, p245-252. 8p. 3 Charts, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Estimating Response Rates for Different Market Segments from Questionnaire Data.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. May80, Vol. 17 Issue 2, p245-252. 8p. 3 Charts, 1 Graph.
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        Value: 10.2307/3150935
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        Text: English
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        PageCount: 8
        StartPage: 245
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      – TitleFull: Estimating Response Rates for Different Market Segments from Questionnaire Data.
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              Text: May80
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              Y: 1980
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