Estimating Response Rates for Different Market Segments from Questionnaire Data.

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Bibliographic Details
Title:	Estimating Response Rates for Different Market Segments from Questionnaire Data.
Authors:	Dolde, Walter¹, Staelin, Richard¹, Yao, Tsu²
Source:	Journal of Marketing Research (JMR). May80, Vol. 17 Issue 2, p245-252. 8p. 3 Charts, 1 Graph.
Database:	Business Source Ultimate

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