View in EDS PDF Full Text

Are There Differences in Dissonance Reduction Behavior Between Students and Housewives?

Saved in:
Bibliographic Details
Title: Are There Differences in Dissonance Reduction Behavior Between Students and Housewives?
Authors: Sheth, Jagdish N.1
Source: Journal of Marketing Research (JMR). May70, Vol. 7 Issue 2, p243-245. 3p. 1 Chart.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3150115