Print Ad Recognition Readership Scores: An Information Processing Perspective.

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Bibliographic Details
Title:	Print Ad Recognition Readership Scores: An Information Processing Perspective.
Authors:	Finn, Adam¹
Source:	Journal of Marketing Research (JMR). May88, Vol. 25 Issue 2, p168-177. 10p. 2 Diagrams, 4 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3172648