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Print Ad Recognition Readership Scores: An Information Processing Perspective.

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Bibliographic Details
Title: Print Ad Recognition Readership Scores: An Information Processing Perspective.
Authors: Finn, Adam1
Source: Journal of Marketing Research (JMR). May88, Vol. 25 Issue 2, p168-177. 10p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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        Value: 10.2307/3172648
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              Y: 1988
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