Improving the Sales Forecast for Consumer Durables.

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Bibliographic Details
Title: Improving the Sales Forecast for Consumer Durables.
Authors: Brown, D. A.1, Buck, S. F.1, Pyatt, F. G.2
Source: Journal of Marketing Research (JMR). Aug1965, Vol. 2 Issue 3, p229-234. 6p. 6 Charts, 3 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 5005025
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Improving the Sales Forecast for Consumer Durables.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug1965, Vol. 2 Issue 3, p229-234. 6p. 6 Charts, 3 Graphs.
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      – Type: doi
        Value: 10.2307/3150180
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      – Code: eng
        Text: English
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        PageCount: 6
        StartPage: 229
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      – TitleFull: Improving the Sales Forecast for Consumer Durables.
        Type: main
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            NameFull: Brown, D. A.
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            NameFull: Buck, S. F.
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            NameFull: Pyatt, F. G.
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            – D: 01
              M: 08
              Text: Aug1965
              Type: published
              Y: 1965
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