APA (7th ed.) Citation

Burnkrant, R. E., & Page Jr., T. J. (1982). An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model. Journal of Marketing Research (JMR), 19(4), 550. https://doi.org/10.2307/3151726

Chicago Style (17th ed.) Citation

Burnkrant, Robert E., and Thomas J. Page Jr. "An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model." Journal of Marketing Research (JMR) 19, no. 4 (1982): 550. https://doi.org/10.2307/3151726.

MLA (9th ed.) Citation

Burnkrant, Robert E., and Thomas J. Page Jr. "An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model." Journal of Marketing Research (JMR), vol. 19, no. 4, 1982, p. 550, https://doi.org/10.2307/3151726.