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An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model.

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Title: An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model.
Authors: Burnkrant, Robert E.1, Page Jr., Thomas J.2
Source: Journal of Marketing Research (JMR). Nov82, Vol. 19 Issue 4, p550-561. 12p. 7 Diagrams, 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.2307/3151726
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 550
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      – TitleFull: An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model.
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            – D: 01
              M: 11
              Text: Nov82
              Type: published
              Y: 1982
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              Value: 19
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