An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model.
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| Title: | An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model. |
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| Authors: | Burnkrant, Robert E.1, Page Jr., Thomas J.2 |
| Source: | Journal of Marketing Research (JMR). Nov82, Vol. 19 Issue 4, p550-561. 12p. 7 Diagrams, 3 Charts. |
| Database: | Business Source Ultimate |
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