APA (7th ed.) Citation

Considine, D. M. (1965). The Dartnell SALES PROMOTION HANDBOOK. Journal of Marketing, 29(2), 103. https://doi.org/10.1177/002224296502900221

Chicago Style (17th ed.) Citation

Considine, Douglas M. "The Dartnell SALES PROMOTION HANDBOOK." Journal of Marketing 29, no. 2 (1965): 103. https://doi.org/10.1177/002224296502900221.

MLA (9th ed.) Citation

Considine, Douglas M. "The Dartnell SALES PROMOTION HANDBOOK." Journal of Marketing, vol. 29, no. 2, 1965, p. 103, https://doi.org/10.1177/002224296502900221.