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The Dartnell SALES PROMOTION HANDBOOK.

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Bibliographic Details
Title: The Dartnell SALES PROMOTION HANDBOOK.
Authors: Considine, Douglas M.1
Source: Journal of Marketing. Apr1965, Vol. 29 Issue 2, p103-103. 1/2p.
Database: Business Source Ultimate
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        Value: 10.1177/002224296502900221
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      – Code: eng
        Text: English
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        StartPage: 103
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      – TitleFull: The Dartnell SALES PROMOTION HANDBOOK.
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              Text: Apr1965
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              Y: 1965
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              Value: 29
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