APA (7th ed.) Citation

Wasserman, S. (1965). The Dartnell DIRECT MAIL AND MAIL ORDER HANDBOOK. Journal of Marketing, 29(2), 103. https://doi.org/10.1177/002224296502900222

Chicago Style (17th ed.) Citation

Wasserman, Samuel. "The Dartnell DIRECT MAIL AND MAIL ORDER HANDBOOK." Journal of Marketing 29, no. 2 (1965): 103. https://doi.org/10.1177/002224296502900222.

MLA (9th ed.) Citation

Wasserman, Samuel. "The Dartnell DIRECT MAIL AND MAIL ORDER HANDBOOK." Journal of Marketing, vol. 29, no. 2, 1965, p. 103, https://doi.org/10.1177/002224296502900222.