The Dartnell DIRECT MAIL AND MAIL ORDER HANDBOOK.

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Bibliographic Details
Title: The Dartnell DIRECT MAIL AND MAIL ORDER HANDBOOK.
Authors: Wasserman, Samuel1
Source: Journal of Marketing. Apr1965, Vol. 29 Issue 2, p103-103. 1/2p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Review
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      – Type: doi
        Value: 10.1177/002224296502900222
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      – Code: eng
        Text: English
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        PageCount: 0
        StartPage: 103
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      – TitleFull: The Dartnell DIRECT MAIL AND MAIL ORDER HANDBOOK.
        Type: main
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            NameFull: Wasserman, Samuel
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          Dates:
            – D: 01
              M: 04
              Text: Apr1965
              Type: published
              Y: 1965
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              Value: 29
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              Value: 2
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            – TitleFull: Journal of Marketing
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