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Marketing hedonics: Toward a psychoanalysis of advertising response.

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Bibliographic Details
Title: Marketing hedonics: Toward a psychoanalysis of advertising response.
Authors: Oswald, Laura R.1 (AUTHOR) loswald@illinois.edu
Source: Journal of Marketing Communications. Jul2010, Vol. 16 Issue 3, p107-131. 25p. 1 Color Photograph, 1 Black and White Photograph, 2 Illustrations, 6 Diagrams, 1 Chart.
Database: Business Source Ultimate
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Description
ISSN:13527266
DOI:10.1080/13527260802503638