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Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions.

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Title: Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions.
Authors: Ahearne, Michael1, Rapp, Adam2, Hughes, Douglas E3, Jindal, Rupinder4
Source: Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p764-776. 13p. 1 Diagram, 2 Charts, 3 Graphs.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmkr.47.4.764
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 764
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