Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions.
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| Title: | Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions. |
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| Authors: | Ahearne, Michael1, Rapp, Adam2, Hughes, Douglas E3, Jindal, Rupinder4 |
| Source: | Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p764-776. 13p. 1 Diagram, 2 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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