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Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? El caso de CEMEX.

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Title: Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? El caso de CEMEX.
Alternate Title: How do Emerging Market Multinationals Maintain their Competitive Advantage? CEMEX.
Authors: Lucea, Rafael1 rafel@gwu.edu, Lessard, Donald2 dlessard@mit.edu
Source: Universia Business Review. 2010, Issue 25, p76-96. 21p. 5 Color Photographs, 1 Chart.
Database: Business Source Ultimate
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  Data: Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? El caso de CEMEX.
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  Data: How do Emerging Market Multinationals Maintain their Competitive Advantage? CEMEX.
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  Data: <searchLink fieldCode="JN" term="%22Universia+Business+Review%22">Universia Business Review</searchLink>. 2010, Issue 25, p76-96. 21p. 5 Color Photographs, 1 Chart.
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        Text: Spanish
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        PageCount: 21
        StartPage: 76
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      – TitleFull: Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? El caso de CEMEX.
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              Text: 2010
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              Y: 2010
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