Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? El caso de CEMEX.
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| Title: | Cómo mantienen su ventaja competitiva las multinacionales de economías emergentes? El caso de CEMEX. |
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| Alternate Title: | How do Emerging Market Multinationals Maintain their Competitive Advantage? CEMEX. |
| Authors: | Lucea, Rafael1 rafel@gwu.edu, Lessard, Donald2 dlessard@mit.edu |
| Source: | Universia Business Review. 2010, Issue 25, p76-96. 21p. 5 Color Photographs, 1 Chart. |
| Database: | Business Source Ultimate |
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