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THE INFLUENCE OF DETERMINANT PRODUCT ATTRIBUTES ON THE ELDERLY'S INFORMATION SEARCH FOR HEALTH CARE INNOVATIONS.

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Title: THE INFLUENCE OF DETERMINANT PRODUCT ATTRIBUTES ON THE ELDERLY'S INFORMATION SEARCH FOR HEALTH CARE INNOVATIONS.
Authors: Strutton, H. David, Lumpkin, James R.
Source: Journal of Marketing Theory & Practice. Winter94, Vol. 2 Issue 1, p122. 17p. 8 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Theory+%26+Practice%22">Journal of Marketing Theory & Practice</searchLink>. Winter94, Vol. 2 Issue 1, p122. 17p. 8 Charts.
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      – TitleFull: THE INFLUENCE OF DETERMINANT PRODUCT ATTRIBUTES ON THE ELDERLY'S INFORMATION SEARCH FOR HEALTH CARE INNOVATIONS.
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              Y: 1994
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