THE INFLUENCE OF DETERMINANT PRODUCT ATTRIBUTES ON THE ELDERLY'S INFORMATION SEARCH FOR HEALTH CARE INNOVATIONS.
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| Title: | THE INFLUENCE OF DETERMINANT PRODUCT ATTRIBUTES ON THE ELDERLY'S INFORMATION SEARCH FOR HEALTH CARE INNOVATIONS. |
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| Authors: | Strutton, H. David, Lumpkin, James R. |
| Source: | Journal of Marketing Theory & Practice. Winter94, Vol. 2 Issue 1, p122. 17p. 8 Charts. |
| Database: | Business Source Ultimate |
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