APA (7th ed.) Citation

Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers. Journal of Marketing, 74(6), 1. https://doi.org/10.1509/jmkg.74.6.1

Chicago Style (17th ed.) Citation

Whan Park, C., Deborah J. MacInnis, Joseph Priester, Andreas B. Eisingerich, and Dawn Iacobucci. "Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers." Journal of Marketing 74, no. 6 (2010): 1. https://doi.org/10.1509/jmkg.74.6.1.

MLA (9th ed.) Citation

Whan Park, C., et al. "Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers." Journal of Marketing, vol. 74, no. 6, 2010, p. 1, https://doi.org/10.1509/jmkg.74.6.1.