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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

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Title: Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.
Authors: Whan Park, C.1, MacInnis, Deborah J.2, Priester, Joseph3, Eisingerich, Andreas B.4, Iacobucci, Dawn5
Source: Journal of Marketing. Nov2010, Vol. 74 Issue 6, p1-17. 17p. 3 Diagrams, 2 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2010, Vol. 74 Issue 6, p1-17. 17p. 3 Diagrams, 2 Charts.
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        Value: 10.1509/jmkg.74.6.1
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      – Code: eng
        Text: English
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              Text: Nov2010
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