EXPLANATORY METHODS OF MARKETING DATA ANALYSIS - THEORETICAL AND METHODOLOGICAL CONSIDERATIONS.
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| Title: | EXPLANATORY METHODS OF MARKETING DATA ANALYSIS - THEORETICAL AND METHODOLOGICAL CONSIDERATIONS. |
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| Authors: | Gabor, Manuela Rozalia1 |
| Source: | Management & Marketing Journal. 2010, Vol. 8 Issue 2, p373-384. 12p. 4 Diagrams, 6 Charts. |
| Database: | Business Source Ultimate |
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