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Markenherkunft - Wie der Raum das Markenimage beeinflusst.

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Title: Markenherkunft - Wie der Raum das Markenimage beeinflusst.
Authors: Burmann, Christoph burmann@uni-bremen.de, Becker, Christian christian.becker@uni-bremen.de
Source: Marketing Review St. Gallen. Jun2010, Vol. 27 Issue 3, p20-25. 6p.
Database: Business Source Ultimate
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        Value: 10.1007/s11621-010-0042-5
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        Text: German
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              Text: Jun2010
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