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Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting.

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Title: Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting.
Authors: Usta, Murat1, Häubl, Gerald2
Source: Journal of Marketing Research (JMR). Apr2011, Vol. 48 Issue 2, p403-412. 10p. 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2011, Vol. 48 Issue 2, p403-412. 10p. 1 Graph.
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        Value: 10.1509/jmkr.48.2.403
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        Text: English
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        PageCount: 10
        StartPage: 403
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      – TitleFull: Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting.
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              Text: Apr2011
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