Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting.

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Bibliographic Details
Title:	Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting.
Authors:	Usta, Murat¹, Häubl, Gerald²
Source:	Journal of Marketing Research (JMR). Apr2011, Vol. 48 Issue 2, p403-412. 10p. 1 Graph.
Database:	Business Source Ultimate

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