Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?

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Bibliographic Details
Title:	Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?
Authors:	Burmann, Christoph¹, König, Verena²
Source:	Journal of Brand Management. Apr2011, Vol. 18 Issue 6, p374-393. 20p.
Database:	Business Source Ultimate

Description
ISSN:	1350231X
DOI:	10.1057/bm.2010.50