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Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?

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Title: Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?
Authors: Burmann, Christoph1, König, Verena2
Source: Journal of Brand Management. Apr2011, Vol. 18 Issue 6, p374-393. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1057/bm.2010.50
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              Text: Apr2011
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