APA (7th ed.) Citation

Fang, E., Palmatier, R. W., & Grewal, R. (2011). Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance. Journal of Marketing Research (JMR), 48(3), 587. https://doi.org/10.1509/jmkr.48.3.587

Chicago Style (17th ed.) Citation

Fang, Eric, Robert W. Palmatier, and Rajdeep Grewal. "Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance." Journal of Marketing Research (JMR) 48, no. 3 (2011): 587. https://doi.org/10.1509/jmkr.48.3.587.

MLA (9th ed.) Citation

Fang, Eric, et al. "Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance." Journal of Marketing Research (JMR), vol. 48, no. 3, 2011, p. 587, https://doi.org/10.1509/jmkr.48.3.587.