Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.

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Bibliographic Details
Title:	Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
Authors:	Fang, Eric (Er)¹, Palmatier, Robert W², Grewal, Rajdeep³
Source:	Journal of Marketing Research (JMR). Jun2011, Vol. 48 Issue 3, p587-602. 16p. 1 Diagram, 7 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.48.3.587