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Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.

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Bibliographic Details
Title: Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
Authors: Fang, Eric (Er)1, Palmatier, Robert W2, Grewal, Rajdeep3
Source: Journal of Marketing Research (JMR). Jun2011, Vol. 48 Issue 3, p587-602. 16p. 1 Diagram, 7 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 60571979
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PubType: Academic Journal
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  Data: Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
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        Value: 10.1509/jmkr.48.3.587
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 587
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      – TitleFull: Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
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              Text: Jun2011
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