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ON IMPROVING MEASURES OF EFFECTIVENESS FOR CANADIAN TELEVISION SERVICES.

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Bibliographic Details
Title: ON IMPROVING MEASURES OF EFFECTIVENESS FOR CANADIAN TELEVISION SERVICES.
Authors: Radford, K. J.1, Burke, F. E.1
Source: INFOR. Jun74, Vol. 12 Issue 2, p131-141. 11p.
Database: Business Source Ultimate
Description
ISSN:03155986
DOI:10.1080/03155986.1974.11731569