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Prices and Price/ Quality Relationships: A Longitudinal Analysis.

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Bibliographic Details
Title: Prices and Price/ Quality Relationships: A Longitudinal Analysis.
Authors: Curry, David J.1, Riesz, Peter C.1
Source: Journal of Marketing. Jan88, Vol. 52 Issue 1, p36-51. 16p. 5 Charts, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1177/002224298805200104