APA (7th ed.) Citation

Marks, L. J., & Olson, J. C. (1981). TOWARD A COGNITIVE STRUCTURE CONCEPTUALIZATION OF PRODUCT FAMILIARITY. Advances in Consumer Research, 8(1), 145.

Chicago Style (17th ed.) Citation

Marks, Larry J., and Jerry C. Olson. "TOWARD A COGNITIVE STRUCTURE CONCEPTUALIZATION OF PRODUCT FAMILIARITY." Advances in Consumer Research 8, no. 1 (1981): 145.

MLA (9th ed.) Citation

Marks, Larry J., and Jerry C. Olson. "TOWARD A COGNITIVE STRUCTURE CONCEPTUALIZATION OF PRODUCT FAMILIARITY." Advances in Consumer Research, vol. 8, no. 1, 1981, p. 145.