APA (7th ed.) Citation

Duncan, C. P. (1990). Consumer Market Beliefs. A Review of the Literature and an Agenda for Future Research. Advances in Consumer Research, 17(1), 729.

Chicago Style (17th ed.) Citation

Duncan, Calvin P. "Consumer Market Beliefs. A Review of the Literature and an Agenda for Future Research." Advances in Consumer Research 17, no. 1 (1990): 729.

MLA (9th ed.) Citation

Duncan, Calvin P. "Consumer Market Beliefs. A Review of the Literature and an Agenda for Future Research." Advances in Consumer Research, vol. 17, no. 1, 1990, p. 729.